
Our newly revamped start up kit is perfect for anyone looking to be like us! It’s catching like wildfire—but there are some brand new FAQs that we should address.
First, a brief explanation to catch you up to date:
Last month we did something really cool! We introduced the world to our new Celebrity!
Our EnvyTan Celebrity Kit is similar to a franchise, but way better since there are no fees of any kind! Just use our products and our methods. You would be one of our Local Celebrity Artists, representing our brand at a local level (a field associate under our name). Check out our Celebrity: Envy Pro Kit for more information.
FAQ #1: So my business name is…?
You would be EnvyTan at ___(your location)___.
Example: EnvyTan at Miami Beach.
FAQ #2: How is that different from a franchise? What does that mean?
With a franchise, there is usually a monster fee in the beginning, as well as ginormous annual royalties. Franchises must do things exactly the same, from specific phone greetings and matching paint colors on the wall to day-to-day business routines and pricing structures. Yuck.
With the Celebrity, there are no franchise fees; this is a trust-based relationship, whereby you are essentially licensing the use of the EnvyTan name. No instructions for salon set up. No mandatory hours. No robot-like phone messages. You will still need to carry your own business/liability insurance; EnvyTan, Inc. would not responsible for your business operations.
Think of it this way: Let’s pretend Old Navy sells Cinderella (a Disney character) pajamas. Old Navy has licensed the use of the Cinderella character. If someone has an allergic reaction to the pajamas, Disney is not responsible.*
As a Local Celebrity, you would be required to do things our way—like any EnvyTan technician. Do things our way and use our products. Basically you would just do things the *right* way: use nose filters, use sole patrols, wear our uniform, spray tan like we spray tan.
FAQ #3: What about marketing materials?
Once you understand the way the non-franchise Celebrity Kit works, the explanation of the marketing materials and webpage super simple. It’s sort of a “pre-fab” set up. All of the Celebrity materials do have our logo on them. They are designed specifically for our Celebrities to use. All you need to do is plug in your information! The same is true for the website.
For the website, you will receive a domain name and the 5 page website. You will need to purchase website hosting, generally done annually ($35/year). These are pre-determined pages that we will add your information to and will most likely include a page of Pre & Post Tan Information, Photo Gallery, Tips, Your Information, etc. It’s very “plug and play”. Should you decide to make changes, they will need to go through our web department, as you will not have access to do so on your side. These changes can be made by purchasing High Maintenance: Website Maintenance Hours. It’s best to make several changes at once, rather than purchase website maintenance every time you need to change something small.
The Celebrity Kit is a great way to give newbies a leg up! Associating yourself with a top-notch company that is a leader in the industry is great for your business.
The Celebrity: Envy Pro Kit is available for $1475, complete with everything you need to start your EnvyTan un-franchise! For more information, clarification, or other questions, feel free to contact our EnvyTan representatives at 866 ENVYTAN or info@envytan.com.
*EnvyTan, Inc. has no association or affiliation with Old Navy, Cinderella, or Disney. The use of these names in the above example was only for the purpose of example.